Long Tail Keywords: Definition, Functions, Etc

One type of keyword is long tail keywords which are longer and more specific keyword phrases. These types of keywords are more likely to be used by visitors when they are more likely to when they are searching for a product or when they are using voice search. At first, this one keyword is a little counter-intuitive, but it can be very valuable if you know how to use it

With the increasing competition around the core keywords every SEO practitioner long tail pro lifetime deal wants to target, there seems to be a need to come up with more creative solutions to stay on top of the game. One of the solutions proposed is the use of long tail keywords as can be seen today.

Long tail keywords have been used by experts offering SEO services for a while now, and they still work. If used correctly, it can be an attractive way to take advantage of high search traffic. Although you will attract less traffic with long tail keywords compared to more general keywords, but the traffic you will attract will be better i.e. more focused, more committed and more willing to your services.

Understanding and Functions of Long Tail Keywords

In terms, long tail keywords (LTK) are searches with a relatively low search volume and level of competition. Also, long-tail terms tend to be 3 words longer than most other types of keywords. Even though few people search long tail keyword queries individually, when you add them together, these keywords actually make up a large part of all Google searches.

Even Ahrefs reports that 92% of all keywords get 10 searches or less per month. In other words, 92% of all keywords people type into search engines are long tails. The long tail keyword function is to get traffic and clicks from certain keywords. LTK is often used in commands to search for shops, buy and sell, and tutorials. With longer keywords, chances are, the average competitor will be at a lower level.

The Purpose and Benefits of Implementing Long Tail Keywords

The creation and use of keywords is of course intended to make it easier to search and index what is being searched for. Likewise with long tail keywords, here are the goals and benefits of their application:

• Helps rank for short tail keywords tooMore often than not, long tail keywords already include short keywords that you are more likely to want to rank for. This makes it easier to achieve both of your goals of increasing your rankings for those primary keywords as well as the specific targeted ones. A higher site ranking equals more organic traffic.
• Optimizing your blog strategyOne of the easiest ways for your website to start ranking is by creating a blog. If you're feeling overwhelmed on how to get started, don't worry, because long tail keywords can guide you. They can give you insight into what your audience is looking for and allow you to create valuable content that can tackle multiple keyword searches more quickly.
• Allows to personalize your contentLong tail keywords are four or five words or sometimes longer and usually contain descriptive words such as gender, nationality, or geographic location. You can use this to your advantage by creating a variety of content that can support the different categories and services your company offers. This allows you to be more targeted with your content strategy and reap the benefits of contextual marketing.
• Help from Google AnalyticsKeyword research for long tail keyword terms is not that complicated, as some of it may come directly from your web analytics service like Google Analytics. Combined with Google Search Console, you can also see the performance of your selected long tail keywords, such as search volume and conversion rate, which will allow you to choose the best for your SEO strategy.
• Facing possible future trendsLong tail keywords are more communicative and they can be an important ingredient in your SEO strategy. So this is at the heart of Google's latest search engine algorithm, as it aims to study Natural Language Processing (NLP) and the intent behind search. Even the voice assistant, which reads out answers from selected snippets, prioritizes results that include long tail keywords in them.

Examples of Long Tail Keywords

In essence, adopting long tail keywords is necessary for the future of your blog or website. so you have to consider it in the right way to make it easier to find the right one. Take this example, if you are a company that sells teak furniture, chances are your page will never appear near the top of organic searches for the search word 'furniture' because there is too much competition.

But if you specialize in, for example, contemporary teak wood furniture, then keywords such as 'contemporary home interior style influences' might get you up in search results later. Or as an easy illustration below:

• An example of implementing long tail keywords in e-commerce is 'smartphone price'.
• An example of applying long tail keywords in an article is 'the best smartphone price recommendation 2021'.

It can be said, for example if you search for the word 'cake' on Google as a very broad keyword, what are the chances that you will find the type of cake you want. But if you search on Google with 'nastar jam pineapple cake', then you can be taken to any place related to this specific search.

Characteristics of Long Tail Keywords

To be different from other keywords, this type of keyword certainly comes with 4 characteristics that will make it different from the others:

• Consists of several words 3 – 5The idea here is not only to say that if a keyword is made up of multiple words, it automatically becomes a long tail type, but that keyword type addresses a very specific topic. That is why the keyword consists of several words so that the meaning is clearly read.
• Low search volumeDue to its specifications, fewer people search for it online. So, technically, this type of long tail keyword is not very popular.
• Low competitionIt is generally accepted that the lower the popularity, the lower the competition for a keyword. But this is not always the case because some long tail keywords have entire lines of companies vying for the top ranking spots.
• High conversion rateAgain, because long tail keywords tend to be very specific in their expression, the search results usually match the searcher's intent better. In other words, Google presents searchers who enter long tail keywords with results that are exactly what they were looking for. For this reason, pages that rank for long-tail keywords tend to have higher conversion rates.

Conclusion and Closing

In short, long tail keywords are important because they can help understand user searches, reduce competition, get conversions and not just traffic but can also help you find new, relevant content. Meanwhile, to ensure you optimize these long tail keywords, of course, requires the appropriate knowledge as well.

Here you should research full keywords, have an in-depth understanding of your company, products and site, take advantage of internal links, and make sure your website is visible to crawlers. That way, if someone is looking for a keyword that is 3 to 5 words specific, it will be able to help them come to your website.