Instagram has caught the attention of marketers around the world. This trend can be said to be relatively new, along with the extraordinary growth of followers on Instagram social media.
This social media has more than 600 million monthly active users with the highest engagement rate compared to other social media platforms.
This fact certainly makes Instagram very attractive for a marketer who is trying to have a better relationship with the audience.
However, of course you also know that the attention of many audiences is not obtained just like that, but there must be an effort to get it.
There are free instagram views several ways that you can do to get the attention of a large audience to take a deeper look at your business through Instagram.
1. Use strong and solid colors
Your first task is to do what most people don't. All of your competitors will probably just do what most people have done, and hope to get a good reaction.
However, in reality you have to be different from most. Show something unique and different so it can grab attention in an instant.
According to a study by Curalate, images with blue as the dominant color tend to be preferred over other colors.
However, an image dominated by one color almost always outperforms an image without color dominance.
Make sure most (if not all) of your featured images have a strong single color to help your business get out on the newsfeed .
2. Use a call to action
Just like with any other online marketing strategy, if you want to see results, you need a strong call to action.
Your home will only get conversions if you tell your followers what to do. Invite businesses to sign up for an email list, buy a product or just subscribe.
Instagram operates on the same principle; If you don't give your followers a clear call to action , they are less likely to take any action.
For example, if you want your followers to come to your site, give your business a good reason for that.
In this case, you should include your link on your profile because Instagram doesn't let you post the link directly.
If you want businesses to like photos, offer a conditional message like. “ Like this picture if it's very related to you .”
3. Encourage followers to discuss
A strong call to action will encourage some level of engagement and a discussion.
You can write a strong opinion and invite contrasting points of view from followers on social media, or just ask your followers.
The goal is to get followers to talk to each other. Once you get two or three comments and the discussion starts you can get involved in giving your opinion. Be careful not to be too political or controversial.
4. Use the right hashtags
When used properly, hashtags are a powerful channel for achieving better visibility for your posts.
People use hashtags to find images that fit a particular theme, so any hashtag you use can increase the chances of your image appearing in those search results.
However, be careful not to over-stuff your pictures full of hashtags; If you use too many, or use some inappropriately, you can lose followers rather than encourage more engagement.
5. Include the face
Face is the first place we see when meeting someone new, hanging out with someone or trying to recognize someone from afar; It's no secret why we are attracted to business.
Faces trigger powerful emotions within us, and help us form strong impressions of our environment.
Including faces in your Instagram pictures can encourage more social connections with your followers , and therefore, more sustainable contact. Make sure to use real people, not stock images.
6. AB test your caption strategy
Your text can have a powerful effect on your followers' interactions , although you should still focus on the image.
Pay close attention to how the length of your captions, your choice of words and intonation seem to affect the likes and comments each of your updates receive .
The pattern may not be obvious at first, but over time, you'll see several factors that can clearly grab the attention of your audience.
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