5+ SEO On Page Optimization Tips for Websites

In the eyes of ordinary people, searching for information is done by typing in keywords and then selecting the article you want to read. For you, a content creator on a website, it is an important task for the content to be chosen by the reader in obtaining information. One of them is SEO On Page optimization.

Here are some tips that can be done to do SEO optimization on page on the website that you have. From choosing the right content to automatically applying social media share buttons to content on the website.

Have Quality Content

Content is the main part of a website. Before creating content there are several things that must be ensured such as what benefits will be obtained by visitors. Next make sure whether the content can solve the problems that exist in visitors according to the theme. The last aspect is the content of the exact and straightforward content, making it easier for readers to get information.

The number of words in the content is also a supporting factor in the quality of the content. Although there is no exact number to determine the number of words in the content, this needs to be considered. Determination of the number of words can differ depending on the Kuci words that have been targeted and similar content that becomes a competitor.

You can see some content download google input tool offline that is ranked in the top three search results for consideration. Various things can be learned from this step. You can see the choice of title, number of words and content of content. This will make you able to make improvements to the content that will be made to have good quality.

Google gives 4 points that every content needs to avoid. These points are as follows:

• Content that is thin or does not have quality content.

Have you ever read a long article but did not get any information? This is one thing that should be avoided on your website. This incident will make visitors will not return to come on your website.

• Does not generate added value for visitors who have read the content.

Added value is the aspect that makes website visitors feel satisfied with the content provided. You can fill the website with content that is close to the life and work of the reader. Website can fill content in the form of tips and practical steps related to a predetermined topic.

• Is a plagiarism from other websites.

In other words, content creators spread information that is not original. Plagiarism is a matter of concern to the world of writing. An article or writing that does plagiarism will have low credibility.

• Making readers frustrated is the effect of poor quality writing.

Posts that have low credibility tend to cause confusion for the reader. Content can create new problems for readers rather than solving their problems. Content that provides precise and complete information can make it easier for readers to understand their contents.

Make an Interesting Title

The title is the first point read by people when searching for a keyword. For that, you need an interesting title so that people can be interested in reading the content provided. Adding numbers to the title will make the reader more interested. According to the results of the Content Marketing Institute study , it was found that this could increase search results by 45%.

A factor that also needs to be considered in finding the right title is to adjust the title to the topic to be discussed. You also often find content that does not match the title, so this will make visitors confused. Choosing the right title is the key to making an interesting title.

Add Image

Visual effects on a content will spoil the eyes of visitors. This will make a significant difference if your website contains only text. Readers will feel bored and risk turning to other, more interesting websites.

You can choose an image that is the right size and has a meaning that matches the existing content. In addition, the choice of caricature drawings or illustrations in the form of animation will be added value from the content they have. At least, a content has at least one image.

Add a Video

In recent years, Youtube media users continue to increase. This increase makes many people become interested in the content provided through these media. This can be used on your website by adding information in the form of videos from Youtube as part of the post.

Perform Image Optimization

There are several things that need to be considered in the use of images in content. First, make sure you choose an image with the right resolution to be interesting to look at. Good resolution will make the image clear and will not blur in appearance on the website.

Second, you need to add Alt Text ( alternative text ) to each image. The purpose of this addition is useful to assist Google in identifying topics in content discussion.  Alt Text can be adjusted to the focus of keywords that have been set.

Using Heading and Subheading

The next step to doing SEO optimization on page is to make a clear structure on the content. a clear structure will make the reader easily understand the message conveyed. Website owners can use the heading and subheading features.

Heading and subheading divide the article into several sections. If likened to a book, then your content will have several chapters and sub-chapters. The reader will find it easy to find the information sought when viewing headings and subheading. The use of headings also helps content creators to plan articles to be created.

Almost all websites have options for Heading 1 to Heading 6. The title of the content is usually Heading 1. Then Heading 2 to Heading 6 can be used in your content. Headings should contain a maximum of 6 words and contain the weight of the article.

Puts Keyword Focus on the First 100 Words

The first paragraph is an opportunity for content creators to steal the reader's attention. This is because after the title, the initial sentence is the aspect that is assessed next by the reader. Therefore, you must focus keywords on the first 100 words. This will make it easier for readers to understand the overall content of your article.

If you are placed in the position of the reader, then certainly the first concern in reading a content on the website is the initial sentence. The reader will easily decide whether to continue reading the article or move on to other articles. This phenomenon is called a bounce , where how long visitors read the content that is displayed to the end.

Insert Outbound Link

Content that has high quality will be a trusted source of information for readers. One effort for this is to use outbound links or other websites. At least one content has one outbound link. The thing to note is the selection of the right outbound link.

The benefit of outbound links is that it guarantees the reader that the content you have is from a trusted source. In other words, the link directed at the referral source will make your content have the same topic as the referenced website.

5 ways to choose the right outbound link are as follows:

• Look for referral articles with themes that match the content.

Before choosing the right outbound link, you need to find articles that match the topic with the content you have. For example, your website reviews about a healthy lifestyle. Your content can refer to the trusted World Health Organization (WHO) website. This website provides articles about health that are useful as outbound links for your content.

• Use websites with clear content sources.

Currently there are many websites that use various references in their content. This will also help you ensure that the information entered into the content is valid because it comes from a clear source.

• Use the book as a reference.

The use of books as outbound links is the right choice. Books are a trusted source of information because they have been made with various processes that have been passed. Currently there are many books that already have their own websites. This will make it easier for you to refer the book to the content created.

• Ensure the selected website has a good reputation.

Of the many existing websites, you need to choose a referral website with a good reputation. You can specify criteria for websites that are worthy of being referred. The criteria that can be used is to have content that educates and has a lot of visitors. Usually, Google has a listing for reputable websites that are used as reference material.

• Use scientific journals as references.

Scientific journal is a writing that has been tested based on science. Outbound links that include scientific journals as a reference make articles more trusted.

Maximizing Internal Link

In addition to outbound links, you can make maximum use of internal links. For those not familiar with this term, internal links are links that lead to other content on your website. Internal links are important because they can make the reader switch to other content on your website.

Not only that, internal links will also help search engines to understand the context and relationship between pages in a website. One example is Google. With the existence of internal links, then this can indicate the relationship between the existing content on the website.

The addition of internal links will make your website more visited. Readers who are interested in the content will understand better if there is a link on the website that provides more detailed information. In one content, you can add at least one internal link.

Add a Social Media Share Button

Based on the results of research from Social Wear Hootsuite in 2019, it was found that there are 56% of social media users in Indonesia. This proportion shows that many Indonesians use social media in their daily lives. This is also supported by the advancement of technology that facilitates internet access for its users.


Increased use of social media can be utilized in SEO optimization. If there are readers who share your content through social media, then followers and friends of social media will be more familiar with the content and will visit the website that you have.